2008 Magnificent Mile Lights Festival Parade

Best Western River North started the 2008 Holiday Season with a roar. The roar of an engine that is. In this years 2008 Magnificent Mile Lights Festival Parade, almost 1 million spectators viewed Best Western’s #99 NASCAR street car and our 10 foot Best Western helium balloon as Mickey Mouse lit up the famed Michigan Avenue. The parade was prodcast live on ABC7, and then syndicated to 44% of the nation. Other parade sponsors included, Walt Disney World, Harris Bank, American Girl Store and more!

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Experience Chicago Hotel
Rivernorth, Chicago Hotel